The Development of Executive MBA Program at Institut Teknologi Bandung, Indonesia

Novika Candra Astuti, Reza Ashari Nasution, Ilman Hizbullah Hasibuan, Keriel Natalia, Anindita Listyaningrum

Abstract


The purpose of this paper is to study universities which provide executives program on Master of Management (MM) or Master of Business Administration (MBA) both in Indonesia and overseas. This paper presents a benchmarking a study to compare processes, performance, best practices between Executive MBA Institut Teknologi Bandung (MBA-ITB) and the other universities. Besides benchmarking, the authors also used customer intelligence method to gather and analyze information regarding competitors by visiting universities in Indonesia. To manage and monitor performance of Executive MBA program, we measured customer satisfaction what products or services provided by MBA-ITB meet or surpass customers (executive students) and conducted in-depth interview to explore need and demand of executive students. The results of the study help to develop executive MBA program and to adopt learning process in other universities to be followed and implemented in MBA-ITB. The acquired knowledge has been partly adapted and adopted by papers. The main implication is the need to explore how MBA-ITB can efficiently and effectively adapt and adopt such knowledge from the results. This work provides effective assistance for development of executive program in MBA-ITB embarking on this benchmarking journey. The result of customer satisfaction provides an indication of how successful MBA-ITB is at providing products and/or services to the students.


Keywords


Benchmarking; customer intelligence; customer satisfaction; MBA-ITB

Full Text:

PDF

References


Codling, S. 1996. Best Practice Benchmarking: An International Perspective, Gulf Publishing, Houston, TX.

Collins, T. R., Rossetti, M. D., Nachtmann, H. L. and Oldham, J. R. 2006. The Use of Multi-Attribute Utility Theory to Determine the Overall Best-In-Class Performer in a Benchmarking Study. Benchmarking: An International Journal. 13(4): 431–46.

Geyskens, I., Steenkamp, J-B.E.M. and Kumar, N. 1999. A Meta-Analysis of Satisfaction in Marketing Channel Relationships. Journal of Marketing Research. 40: 223–38.

Haag, Stephen. 2006. Management Information Systems for the Information Age. Third Edition. McGraw-Hill Ryerson.

Harrison, R. T., Leitch, C. M., and Chia, R. 2007. Developing Paradigmatic Awareness in University Business Schools: The Challenge for Executive Education. Academy of Management Learning and Education. 6(3): 332–343. ISSN 1537-260X (doi:10.5465/AMLE.2007.26361624).

O’Dell, C. 1994. Out-of-the-box Benchmarking: Continuous Journey. American Productivity and Quality Center, available at: www.apqc.org/free/articles/dispArticle.

Woodruff, R. B. and Flint, D. J. 2003. Research on Business-To-Business Customer Value and Satisfaction. Advances in Business Marketing and Purchasing. 12: 515–47.

http://www.maranatha.edu [accessed 12 October 2012].

http://www.unpar.ac.id [accessed 12 October 2012].

http://www.esade.edu/mba [accessed 13 October 2012].

http://www.pmbs.ac.id/s2 [accessed 13 October 2012].

http://www.insead.edu/mba [accessed 13 October 2012].

http://www.bbs.binus.edu [accessed 12 October 2012].

http://www.mba.hec.edu [accessed 16 October 2012].

http://www.sbs.ox.ac.uk [accessed 14 October 2012].

http://www.london.edu/programmes/mba [accessed 15 October 2012].

http://www.unpad.ac.id [accessed 14 October 2012].

http://www.ppm-manajemen.ac.id/magister-manajemen [accessed 12 October 2012].

http://www.um.edu.my [accessed 16 October 2012].

http://www.imtelkom.ac.id/[accessed 14 October 2012].

http://www.maranatha.org/Template_Load.aspx?PageID=242[accessed 16 October 2012].

http://www.mmugm.ac.id/[accessed 12 October 2012].

http://bschool.nus.edu.sg/[accessed 14 October 2012].

http://www.iimahd.ernet.in/[accessed 14 October 2012].

http://www.wharton.upenn.edu/[accessed 14 October 2012].

http://www.uq.edu.au/[accessed 14 October 2012].

http://www.harvard.edu/[accessed 14 October 2012].

http://www4.gsb.columbia.edu/emba[accessed 15 October 2012].

http://www.mba.monash.edu.au/[accessed 17 October 2012].




DOI: http://dx.doi.org/10.11113/jt.v64.2258

Refbacks

  • There are currently no refbacks.


Copyright © 2012 Penerbit UTM Press, Universiti Teknologi Malaysia.
Disclaimer : This website has been updated to the best of our knowledge to be accurate. However, Universiti Teknologi Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site.
Best viewed: Mozilla Firefox 4.0 & Google Chrome at 1024 × 768 resolution.